Travy Kavkaza

Herbs of the Caucasus is a company that has successfully gone from a small family business to the largest network of herbal medicine stores in Russia. The history of the company begins in the early 90s in the city of Goryachy Klyuch with a small enterprise "Herbs and roots of the Foothills of the Caucasus". It was founded and inspired for many years by a hereditary herbalist – Valentina Ivanovna Kanzur. People from all over the country came for her unique herbal collections. Of course, there was no talk about large volumes and a variety of goods then, but the glory of the wonderful herbalist from the Caucasus was passed from person to person. In 1994, Andrey Karmanov, the great–nephew of Valentina Ivanovna, joined the company. Andrey Alexandrovich comprehends all the secrets of the herbs of the foothills of the Caucasus, learns to find and properly harvest medicinal plants.From the position of an ordinary collector, he builds a confident career to the head of procurement teams, and later becomes the head of a production shop. In the process of work, Andrey Alexandrovich studied the technology of collecting fees, in practice he learned to understand the quality of raw materials and was closely engaged in improving production processes. When Andrey Karmanov took over as the head of the company, the company began to actively expand its geography.In a matter of months, the company "Herbs of the Caucasus" opens the first outlets outside the Hot Key and enters the regional market. In 2003, the company approached a global reorganization. From a small procurement shop, it has grown to a leading producer of medicinal herbs and fees in Russia. The new CEO carried out a complicated procedure of certification of fees, now all products have received Certificates of state registration. Thanks to the modernization, the company has acquired new production facilities, the volume of products has increased, which means that the benefits of Caucasian herbs have become available to everyone who cares about their health. After the production reform, the level of quality control of raw materials has increased. When processing herbs, more modern and technological methods began to be used. Therefore, it became possible to increase the number of medicinal plants used and expand the product line. But the main thing has not changed – the family approach to business. Despite the rapid growth of the company, its products remain the same, produced according to traditional recipes. 2012 – the company pays special attention to the development of the dealer network in the regions. At the moment, Herbs of the Caucasus is the largest single–brand chain of herbal medicine stores in Russia. In 2019, the company "Herbs of the Caucasus" significantly increased its production capacity. A number of new beauty and health products based on medicinal raw materials from the foothills of the Caucasus have been launched. Now the company is actively developing a partner network in Russia and preparing conditions for entering foreign markets.