RusTender

Click Clack is an energy drink of our time. Designed to support the nervous system and the human body in any situation: from banal fatigue to the urgent need to get energy here and now to solve the problem. The laconic design of the jar attracts attention and distinguishes the drink from other energy drinks with a bright and aggressive visual. The comic at the heart of the concept is close to young people. The simplicity of the jar, visual accessibility makes it emotionally close to the consumer, causing a desire to buy, because it is "not like others". Every Click-Clack consumer is individual, wants to stand out in their lifestyle, hobbies and professions, wants to be real and special.